5 Reasons We Use Squarespace for Clients' Websites
At Tall Hair Creative, we only use Squarespace to build websites for our clients, which might sound picky or annoying, but we have some really good reasons. Squarespace is one of the most popular website platforms in the world and after a few years of learning it, I believe that it has rightfully earned its spot as an industry leader. Read on to find out why we only use Squarespace.
Squarespace is known for its affordability. A real quick pricing breakdown for ya:
First, most domains using “.com” are $20 per year when hosted by Squarespace
Second you choose between personal or business.
Personal: $16 per month OR $144 for a year ($12/month)
Business: $26 per month OR $216 for a year ($18/month)
They also have different prices for Online Stores that I won’t get into.
The business plan has more features. I believe it’s worth it if you want to do any marketing for your site at all.
HOT TIP: If you have a student email address you can get 50% off your first year. You have to pay for the whole year upfront. And you can only use it once. But it is such a good deal. You can learn more here and here.
I’m not a web developer. Tall Hair Creative isn’t a web design company. We see websites as a creative tool to share your story with the world. It’s just one tool in our toolbox. By not being web developers/designers, we don’t keep up websites for our clients. Of course, we can always help! But the goal is for our clients to manage it themselves. With more complicated platforms it’s impossible for the layperson to keep up their own website, forcing them to shell our hundreds or thousands of dollars every time they want to make a minor change to their website.
I like working with Squarespace because it’s easy for our clients to pick up on and take care of after our work together. At the end of the day, our work aims to empower you and your business, not make you dependent on another freelance contractor.
KEEPS YOUR BRAND CONSISTENT
Squarespace’s simplicity does mean you lose out on some customization but for almost anyone that is for the best. It keeps your look cohesive, consistent, and clean (ah, I love that alliteration).
Example: Squarespace forces you to use the same set of fonts (size and color too) throughout the site. For the business owner who is not a branding expert, this takes one more thing off their plate. They don’t have to worry if their all of their font usage is on brand but they still look like a branding expert!
There are all sorts of this ‘forced branding’ when you’re setting up your Squarespace site, making it super easy on the eyes.
ALL THE FEATURES
There’s a bunch of nice features, or different types of pages, that bring a lot of utility to your website, while also making it look professional af.
The blog is probably the most popular feature on Squarespace.
For comedian, Melissa Stokoski, I used the calendar feature for all of her shows. You can see it here. It was so easy to make.
I also just set up the Tall Hair Creative e shop on our Squarespace website and I love it! It was so much easier to set up than I thought it would be. Creating inventory was seamless. And there’s all these nice perks like creating promo codes and customizing the emails your customers get to confirm. Check it out here.
ALL THE INTEGRATIONS
My least favorite part of technology is having a separate app for every single thing I do or need. I like systems. I love integrated systems. Squarespace has some of the best and easiest to use integrations out there.
Newsletter – Squarespace makes it really easy to create a form for your audience to sign up for your mailing list/newsletter. It works with Mailchimp, GoogleDrive, Zapier, and Squarespace just started their own mailing list campaign – Squarespace Campaigns. I’ve played around with Squarespace Campaigns a bit, and it looks easy to use, just a little more simple than something like Mailchimp but if it might be worth it to just have one less app/account/tab open and to have everything streamlined in your Squarespace account.
Another integration I’m a big fan of – Acuity. Acuity is a scheduling app that makes it easy for people to sign up for a meeting with you directly on your website. You just plug your availability in and people can sign up for it. You can customize it by meetings types, adding forms, and there’s a lot more. I have mine here.
Also, I love the forms! It makes gathering information from your clients or audience really simple, but also looks super sophisticated, (i.e. looks much more professional than a google form). I’ve recently transitioned all the google forms I sent out to clients to a form on my website. I’m a big fan. Because streamlined systems – YES!
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If you’re looking for help with your brand or website , Tall Hair Creative can help with that. We specialize in Brand Design & Creative Strategy for creative organizations and courageous individuals. We work with coaches, performers, writers, consultants, artists, and businesses that are disrupting the status quo, to create simple, functional, but also unique and authentic brands. If you’re interested in working with us, get in touch with us.