Creative & Courageous Organizations
We work with small businesses of all types – restaurants, yoga studios, start-ups, and more, to create authentic and original brand campaigns.
Read below to find out what the process looks like.
We start with a Brand Audit…
A Brand Audit is a thorough review of all of your existing brand elements – your logo, website, social media. discussion, and strategy planning to improve your current brand and website. After which, I develop a Brand Audit Report, which will point out your strengths and some elements that may be harming your brand, with suggestions for short and long-term solutions.
We will review your Brand Audit Report over a call, talking through your brand as it exists right now and compare it to your vision and strategy. We will collaborate to decide on changes, and create a plan for you going forward. You will receive a final version of the Brand Audit Report in PDF.
Then we gather information…
I will conduct a competitor analysis, research on your target audience, and the market.
To get a holistic point of view, I will do some in-depth interviews or focus groups with your internal team to learn more about what you do and what makes your organization great.
I will also have the opportunity to meet with your clients/customers to hear their thoughts on what sets your business apart from the rest.
And do some analysis…
Once we’ve completed the Brand Audit and all the research, we will dive deep into your strengths, caution areas, opportunities, and risks. Throughout our conversation, we will get clear on what you do and why and for whom. Then we’ll start talking about the brand you aspire to have.
Now we build the brand…
I will create the foundation for your brand identity – the moodboard. This might include images, quotes, color schemes, and more that will capture your brand essence. We will have a brief chat to review the mood board, and ensure alignment. Package includes one round of changes for the moodboard.
Brand Style Guide
After the mood is set, I will design a Brand Style Guide, which includes your brand’s color palette, typography set, patterns, and suggested photography.
With our genius Illustrator, Jackie, we will design a unique but simple logo, with two variations.
Your Brand Style Guide with your logo, will serve as your brand’s anchor, to keep you consistent. This package includes one round of changes for the Brand Style Guide and logo design.
Then we take your brand to the next level by developing new brand accents:
Social media templates
Business card design
Newsletter header graphic
Photography optional for additional cost, if local to Midwest
(Package includes one round of changes.)
Then we build your Squarespace website. I will design your website’s layout; everything from your homepage, to a gallery showing off your work, to a calendar for your events, and so much more! Package includes one round of changes.
I will also develop all of the copywriting for your website; catchy headers and engaging copy that connects with your audience and converts to customers. Package includes one round of changes.
Finally, we launch…
A brand only works if everyone in the organization is on board.
After you approve the final designs, I will coach you and your team on how to leverage your beautiful brand position to achieve your goals. Everyone in the organization will know the Brand position and why it was chosen, be familiar with the different facets of your new brand, and know how to use and update each piece.
Finally, I pass everything over to you along with a helpful PDF guide.