for the solopreneurs

coaches, consultants, artisans, performers, & more

who are seeing & feeling

their business grow & change

and ready to illuminate their brand.

For business owners with some experience, we’ve developed the Illuminate Brand Design Package; to fill the gap between your business as it stands now and where you really want to take it.

Read below to learn more about the process and what you will receive with the Illuminate Package.



We will have a brief introductory inquiry call where you will share a bit about you and what you’re looking for. I want to get to know you, what you do, why, and how. We will discuss what package is best for you. This is also the time that I will explain the process and scheduling availability, as well as answer any questions you have.

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Vision Reset

As your business has grown, a lot has changed, and your original vision no longer applies. The first step in our work together will be resetting your vision.

We will discuss your ultimate dream for you and your business - what it is that you really want to do in your business, and how you want to do that.

Your reset vision will guide you as you step into the next chapter of your business. I will summarize our conversation and write out your vision and provide it for you in a PDF. 

Brand Audit

A Brand Audit is a thorough review of all of your brand elements – your logo, website, social media.  discussion, and strategy planning to improve your current brand and website.

I will conduct a competitor analysis, research on your target audience, and the market. I might even interview your customers and/or your team. Together, we will dive deep into your strengths, caution areas, opportunities, and risks.

After which, I develop a Brand Audit Report, which will point out your strengths and some elements that may be harming your brand, with suggestions for short and long-term solutions.

We will review your Brand Audit Report over a call, talking through your brand as it exists right now and compare it to the vision and strategy we designed. We will collaborate to decide on changes, and create a plan for you going forward. You will receive a final version of the Brand Audit Report in PDF.

Strategic Planning

Once your vision is set, you have a True North that you’re aiming for, and now you just need a plan to get there. That’s where strategy comes in.

With all of our information and analysis, we will work together to narrow down a very specific definition of your dream customers. Giving you a niche audience that will set you apart from your competitors. And we will identify channels to reach your target audience.

Additionally, we will reorganize your offerings in a clear and concise way that will resonant with your dream customer, while not spreading yourself too thin.

Your strategic plan, along with your vision, will guide us into conceptualizing your brand identity.


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Now that we have your vision and strategy set, I will create the foundation for your brand identity – the moodboard. This might include images, quotes, color schemes, and more that will capture your brand essence. We will have a brief chat to review the mood board, and ensure alignment. Package includes one round of changes for the moodboard.

Brand Style Guide

After the mood is set, I will design a Brand Style Guide, which includes your brand’s color palette, typography set, patterns, and suggested photography.


With our genius Illustrator, Jackie, we will design a unique but simple logo, with two variations.

Your Brand Style Guide with your logo, will serve as your brand’s anchor, to keep you consistent. This package includes one round of changes for the Brand Style Guide and logo design.

Brand Accents

Then we take your brand to the next level by developing new brand accents:

Social Media Template for Anne Gaskins

Social Media Template for Anne Gaskins

  • Icons

  • Social media templates

  • Letterhead design

  • Business card design

  • Newsletter header graphic

  • Facebook graphic

Photography optional for additional cost, if local to Midwest.

Package includes one round of changes.

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Then we build your Squarespace website!

I will design your website’s layout; everything from your homepage, to a gallery showing off your work, to a calendar for your events, and more. I will also develop all of the copywriting for your website, which connects with your audience and converts to customers. Package includes one round of changes.


After you approve the final designs, I will coach you on how to leverage your beautiful brand position to achieve your goals. I will explain the facets of your new brand, coach you on how to use and update each piece, and I will help you create your brand launch strategy. Finally, I pass everything over to you along with a helpful PDF guide.



Package includes Moodboard, Logo Design, Brand Style Guide, Brand Accents, Squarespace design, & website copywriting, and bi-weekly one-on-one coaching and strategy consultation.

Illuminate Timeline:

  • Application deadline - January 15th

  • Deposit and contract submitted - January 20th

  • Our work together starts - February 1st

  • Your brand is ready to launch - April 1st

Due to the intentional and time intensive work of this program, we can only accommodate a few clients every month. If you’re interested, inquire today.

$3,800. Payment plans available.